Simple. There are 2 types of buyers, and they are:

1. the one who only accept the best. This kind of buyers will search for all options, compare the prices, and spend so many hours just to find a pair of shoes, for example. This kind of buyers is commonly called the maximizers.
2. the second type is satisficers, who often think that good enough is enough. They have standards, but if what they’re looking for qualifies for those standards, they buy it. Sometimes these standards take form in maximum price tag, durability, etc

The difference is that in most cases satisficers save more time when purchasing or buying something. When they found something that is great, they refuse to spend more time to find the best.

The problem with maximizers is that they often not as happy as satisficers. A research found that:

• Maximizers are more likely to regret their purchases despite the fact that they have (in theory, at least) come closer than Satisficers to making the best decision.
• On the flip side, Satisficers generally feel more positive about their purchases. They know they’ve made a choice that met their expectations.
• Maximizers enjoy positive events less than Satisficers, and they don’t cope as well with negative events.

In general, I agree that when you are faced with too many choice, there’s no choice at all. It is proven scientifically since researchers has found out that when an employer increases the number of options for retirement savings, the likelihood that employees will actually save for retirement goes down. This means that if you give a consumer a handful of options, he’s happy. He feels in control of his life. But when there are dozens of choices available, he’s all at sea.  Perfection is actually a moving target and in the end you better make a solid decision today than perfect decision next week.

In order to be happy with “good enough” stuff and decrease the stress of maximizers, there are a lot of tips that you can try. Some of them are:

1. Don’t sweat unimportant decisions. Did it really matter which hair gel I selected? Of course not. I should have just picked one in the first ten seconds and called it good enough.
2. Limit your options. If you’re faced with overwhelming choices, arbitrarily reduce the field. When shopping for a new bicycle, for example, restrict yourself to a certain store or a certain brand.
3. Learn to accept “good enough”. If you’re a Maximizer like me, it can be tough to make the leap to the land of Satisficing. But remember: The perfect is the enemy of the good. You’ll be happier if you accept a good option and stop looking for perfection.
4. Stick with what you know. Schwartz argues that unless you’re dissatisfied with a product, you should stick with what you always buy. Don’t be tempted by “new and improved” options. Habits make people happy. (My research shows that this last fact is true in many ways.)
5. Don’t second guess yourself. Once you’ve made a decision, stick with it. Buyer’s remorse can nag at your heart. Ignore it. Be decisive.
6. Embrace restraints. Schwartz argues that it’s possible to learn to love limitations. Limits give us boundaries. They eliminate uncertainty. When we know our boundaries, we can focus on thriving within them.

Remember the golden rule: some choice is good, too much is not.

Yes. Maybe that’s the answer from many people. While there are numbers of personal finance articles that recommend us to save some money by skipping our cup of coffee or a simple brown bag lunch or see a movie, some of us might not understand yet why should you bother to skip those things that “contribute” to your quality of life.

Some of us might still think that if we arrange our life so that major expenses are not consuming all of our income and then some, we can actually eat lunch out once awhile, buy that cup of coffee, or see a movie. Quality of life goes up dramatically. At that point, if you want to save on little things also, it becomes a choice, rather than a constant necessity just to survive.

But wait a minute. In my opinion there’s one thing that need to be considered from the story above. Some of us tend to immediately tie events that involve spending excess money (”eat lunch out once awhile, buy that cup of coffee, or see a movie”) to quality of life. In other words, the ability to participate in a consumer economy is directly tied to quality of life in this quote.

I know that, for a very long time, I felt that way, too. I felt like my life was better if I had the freedom to go out to eat whenever I wanted, buy a video game whenever I wanted, or go out to a movie whenever I felt like it.

Today, I feel differently. While I might enjoy the experience, I no longer feel like a meal eaten out raises my quality of life at all. Instead, the things that bring what I would call “quality” into my life are experiences with my family. A quality experience is eating a homemade dinner with my children at the dining room table. A quality experience is a nap on a lazy Sunday afternoon curled up next to my wife. A quality experience is a picnic at the park or watching my son’s soccer practice.

I believe that tying quality of life to consumer purchases is a personal, conscious decision – one that often results in financial trouble. If you judge your quality of life by the things that you purchase, then you feel worse when you spend less and feel better when you spend more. This situation runs entirely contrary to healthy personal finance management.

A financially healthy mindset, in my opinion, derives quality of life from things that can’t be bought. The source of that quality can vary greatly from person to person, of course, but the real key is that your quality moments in life are wholly unconnected to spending money.

Not there yet? Look for the things in your life that fill you with joy that don’t involve spending money, then work on putting those things front and center. Once you find sources of quality that are separate from spending money, it becomes much easier to cut your spending drastically – and doing that can provide the foundation for a great future.

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It is common for us to spend some time reviewing our personal finance situation once a month. We usually get our current balances on all our debts and assets examined and included carefully and then we do other bunch of things to measure and determine our financial standing in this world.
We usually call the difference between my assets and my debts at the end of the month as our net worth, but guess what? That is NOT our net worth really is…

For many people, net worth simple definition is the sum of one’s assets minus one’s debts is a good financial indicator, but it’s far from what I would call “net worth.”

As I take a look down my list of assets, I see things like our home, our savings and checking account balances, our retirement accounts, and so on.
But are those really all of our assets?

I view our close family and friends as major assets. These people help lift us up through thick and thin. They provide great friendship and social situations when times are good, and are there for encouragement (and more tangible help) when times are bad. Certainly, they’re an asset in our lives.
I look at our health as an asset. We’re all in good health. My wife and I are able to earn money because of our good health.

There are many other things in my life that are assets, too, that don’t show up on a balance sheet: our extended social network, the body of knowledge and education that my wife and I can draw on, our talents – these are all assets that can’t be truly quantified, but they all contribute significant value to our lives.

The same type of thinking continues as I move down to the debt part of the balance sheet.

I’m indebted to a lot of people for things they’ve helped me with in life. If called, I would gladly help any of those people with virtually anything they asked for.

I feel a great deal of spiritual indebtedness to the people and things in the world around me. I feel as though it is my responsibility to do what I can to make the world a better place.

I owe quite a bit of time to various groups and responsibilities – and, as you know, time is money.

To put it simply, my real net worth is more than just a sum of financial assets and debts. Compared to the wholeness and beauty of life, one’s financial net worth is just the beginning.

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So that’s the main question I have for you guys…. Do you want to be rich? Most of us might answer “Well, Yes of course!” But we should be aware, since there’s more behind this and the answer is not as simple as that

Take a look at Bill Gates. He is darn rich. But he can’t go to grocery store with his wife and kids and do things he might enjoy in life because he’s so busy or because security reasons. Moreover, it must be kind of hard to find people who sincerely want to build sincere relationship with him, since (in my opinion) there must be people who want something from him. Even though he can help many people with his fortune, I just don’t think that I want that kind of fortune.

So bottom line question remains; do you want to be rich? I don’t know about you guys, but instead of rich, I prefer financial independence. I dream of simply being able to live my life as I live it now without having to worry about future income. I don’t even desire to spend much more than we spend right now – the only thing I might add is the ability to travel a bit with my family as my children get older. I’d also like to be able to devote myself more and more to volunteerism and other causes.

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Some of us are might having difficulties in starting to build emergency fund. Sometimes when we want to have an emergency fund, we tend to spend the money on something else. But when something happens, we regret that we don’t prepare and build an emergency fund.

There are plans from some financial advisors like Suzie Orman, who have the 8-months emergency fund. It is achievable (difficult but achievable as long as you are focused on it), but at the same time it’s kind of intimidating for some people.

It seems that, in this economy, a lot of people are thinking seriously about their emergency funds. Frankly, I think that’s a very good thing – emergency funds are a key part of a healthy personal finance situation. The biggest problem, though, is that it’s intimidating – eight months? That’s a lot of savings.

But hey, it’s not that hard… So here’s the guide on how to prepare and build a big and healthy emergency fund:

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